HYPERCITY
HyperCity inaugurated its inaugural outlet in Malad, Mumbai. Over time, the company has expanded its footprint by launching a total of 20 stores, establishing a significant presence in various cities such as Hyderabad, Bangalore, Jaipur, Bhopal, Navi Mumbai, Ahmedabad, Vadodara, Pune, Delhi-NCR, Panvel, and Thane..
Introducing India to hypermarkets was the primary focus of communication. Emphasizing familiarity with the concept while promoting products aimed to boost sales for the client’s benefit.Our partnership with Furniturewala showcases our prowess in Integrated Marketing Communication. From shop branding to websites, print ads, digital campaigns, blogs, social media, and diverse collaterals, we’ve effectively handled every aspect, proving our comprehensive capabilities..
Print Ads- Anniversary
One of our pivotal advertising campaign for them marked the brand’s 11th anniversary. Balancing exciting offers with the brand’s legacy, each ad emphasized both aspects simultaneously to engage the audience effectively..
Promotional ads
Multiple events were planned, created and implemented to showcase diverse products, which came with new scopes of creativity, for example creatively presenting groceries such as Pulses in alluring and aesthetically pleasing ways, demonstrating innovation across various promotional creatives.s.
Promoting omnichannel shopping
HyperCity introduced Omni-channel shopping, a unique customer experience. Advertisements across multiple channels were instructive, aiming to educate customers about this novel approach while being enticing enough to encourage their participation.yal of opulence. Attention to detail, high-quality imagery, concise messaging, and a targeted audience focus are crucial elements.
In-Shop Branding
In-shop branding poses a creative challenge, requiring vibrancy while being informative about products on sale. Point-of-sale materials like leaflets need careful crafting to both inform customers about products and enhance their overall shopping experience with added value.