95 Canal Heights
Luxury apartments offer not just a place to live but a lifestyle to savor. In the competitive world of real estate, a distinctive brand identity is vital for success. 95 Canal Heights recognized the need to stand out in a crowded real estate market. They understood that their brand had to convey not just the idea of luxury but also the meticulous craftsmanship and attention to detail that set them apart. The logo, inspired by the building’s architecture, became a beacon of excellence, while the website, brochure, and outdoor advertisements communicated the essence of the brand effectively..
Brand logo
Substance Consulting developed a logo that was inspired by the shape of the building itself. The logo not only represents the unique architecture but also emphasises the craftsmanship that went into its creation. It instantly became a symbol of luxury and quality, setting the tone for the entire brand
Brochure
The next step was to translate the essence of 95 Canal Heights into a compelling brochure. Substance Consulting designed a visually stunning brochure that showcased not just the physical aspects of the apartments but also the lifestyle they offered. High-quality images and carefully crafted content combined to create an irresistible allure.
Website
Substance Consulting designed a website that not only displayed the beauty of the apartments but also provided a seamless and immersive experience for potential buyers. The website emphasised the brand’s commitment to luxury and craftsm
anship www.95canalheights.com/
Full Page Ads
To create anticipation and buzz, a full-page ad was strategically placed in relevant publications. This ad effectively communicated the essence of 95 Canal Heights – luxury living with an emphasis on craftsmanship.
Outdoor
Strategic outdoor advertisements were placed in high-traffic areas to maximize brand visibility. These ads showcased the logo’s architectural inspiration and reinforced the brand’s dedication to excellence.
"Branding luxury apartments necessitates merging individual aspirations with the unit's character, striking a balance between personalization and broader appeal.”
WhatsApp marketing was utilized to engage with potential buyers directly. Personalized messages, images, and updates kept prospective clients informed and excited about the project..
Social Media Content
Substance Consulting leveraged social media to create a community around 95 Canal Heights. Regular updates, visually appealing posts, and engaging content helped build brand awareness and connect with the target audience
Film
The film eloquently highlights craftsmanship’s dedication, finesse, and sensitivity. It accentuates the architectural beauty and exclusivity of nine apartments for sale, showcasing their aesthetic allure and the meticulous work behind their design.
Digital Marketing
A meticulously designed digital marketing campaign effectively reached the intended audience and resonated with them, generating a strong appeal.