Johnson Real Estate
Substance’s relationship with Johnson Real Estate has grown across strategy, brand building, advertising, digital, content and sales communication for Indumati Palace Residences, a distinctive luxury development built around an extraordinary combination of location, royal heritage and contemporary living.
BRAND POSITIONING & TAGLINE
We articulated Johnson Real Estate’s premium brand proposition through the line “Curators of Extraordinary”, creating a distinctive thought that anchors its communication and reflects its approach to exceptional real estate.
Website
A comprehensive digital presence for Johnson Real Estate and Indumati Palace Residences, bringing together the development’s extraordinary location, residences, amenities, restored palace clubhouse and royal association in a seamless luxury experience.
Print Advertising
A sustained print campaign combining strong propositions with a distinctive luxury visual language, communicating the project’s location, lifestyle, amenities, progress and limited availability
Social Media Content
An always-on stream of relevant, visually engaging content around the project, lifestyle, amenities, milestones and topical moments, designed to keep the brand active and generate consistent traction, engagement and audience interaction.
Social & Digital Communication
Always-on social and digital communication that keeps the brand visible, current and engaging, supported by targeted campaigns designed to build awareness, consideration and enquiries.
Podcasts & Leadership Content
Conceptualised, shot and produced conversations with leadership and key stakeholders, building deeper brand narratives and thought leadership on YouTube, with shorter extracts repurposed across LinkedIn and social media to extend reach and engagement.
OTT Advertising
A targeted OTT campaign on a leading Gujarati channel, extending Indumati Palace Residences into premium regional video environments and building visibility among relevant Gujarati audiences beyond conventional digital and print media.
Brand & Campaign Communication
An evolving communication system built around the many dimensions of Indumati Palace Residences, from its heritage and location to its residences, amenities, lifestyle and exclusivity.
Newsletters & Customer Communication
Regular communication designed to keep customers and prospects engaged with project milestones, construction progress, new amenities, offers, events and developments around Indumati Palace Residences
Social & Digital Communication
Always-on social and digital communication that keeps the brand visible, current and engaging, supported by targeted campaigns designed to build awareness, consideration and enquiries.