AQM
The “HAPPY TESTING” identity has become synonymous with AQM’s commitment to quality and innovation, setting a high standard for the industry. This remarkable success story showcases the power of collaboration and creative branding in achieving business goals..
Brand name and logo development.
Substance Consulting worked closely with AQM’s leadership team to create a compelling brand identity that would resonate with their target audience. They designed a brand name, logo, and slogan that encapsulated AQM’s commitment to quality and innovation. “HAPPY TESTING” was born, signifying the company’s dedication to delivering high-quality software with a smile. The logo design process aimed to capture the essence of AQM’s brand identity. The result was a vibrant and dynamic logo that conveyed the idea of “happy testing” through a combination of cheerful colours and a stylized depiction of testing tools and technology, and of course with a smile placed
Press Ads
Substance Consulting developed a series of eye-catching press ads that highlighted AQM Technologies’ unique selling points and showcased the “HAPPY TESTING” slogan. These ads were strategically placed in industry publications to increase AQM’s visibility and attract potential clients..
"The most crucial aspect in branding for AQM was conveying innovation, at the same time trustworthiness. A strong tech brand should highlight cutting-edge solutions while establishing credibility in a rapidly evolving industry.”
Corporate Film
A corporate video was meticulously crafted to showcase AQM’s global work culture and services, including User Acceptance Testing, Test Automation, Mobile Application Testing, Load & Performance Testing, Security Testing, and more, embodying their commitment to excellence worldwide. https://aqmtechnologies.com
Service Bouquet
A captivating video was created to project AQM as a technological powerhouse and to highlight their diverse service portfolio, encompassing User Acceptance Testing, Test Automation, Mobile Application Testing, Security, and more, embodying AQM’s aspiration to be a tech giant.
BotM Product Film
The video highlights the practical benefits of using BOTm, such as reduced testing time, improved quality, and faster time-to-market for apps. As the video draws to a close, it leaves viewers with the impression that BOTm is the ultimate solution for businesses and app developers looking to excel in the competitive market. It underscores AQM Innovalab’s commitment to delivering an outstanding testing experience and accelerating app development and deployment, ultimately paving the way for success in the mobile and web application industry.
iSOC video
The video provides a comprehensive insight into AQM, a pioneering organization with a profound focus on cybersecurity and digital testing.AQM’s key innovation, the iSOC (Intelligent Security Operations Center), takes center stage in the video. This groundbreaking solution offers 24*7 digital security as a subscription-based service, transforming the way small and medium-sized enterprises (SMEs) approach cybersecurity.
HR Film
AQM’s HR’ video brilliantly depicts their vibrant work culture. Scenes reveal a diverse, collaborative workforce embracing challenges as one. Compassion and camaraderie are evident as team members support each other, both professionally and personally. The senior management’s role as accessible mentors is emphasized. Testimonials from employees attest to the positive, nurturing work culture, where personal and professional growth are encouraged. This video embodies AQM’s commitment to collective problem-solving, compassion, and supportive leadership, epitomizing their exceptional work culture.”