While technology encroaches on human talent, fact remains, there is simply no replacing something rudimentary, underrated, and unfortunately uncommon – Common sense. This is the common sense we learnt and taught ourselves… through our experiences, observations, curiosity and gut feel about people. Because business problems, let’s agree, are nothing but human problems.
Most companies like marking their territories – online, offline, below-the-line, above-the-line, through-the-line. We, however, hate labels. Instead, we simply throw ourselves into understanding the brand, its consumer, the competitive environment, their behaviour, their touchpoints. And do what it takes to get your business its due. That’s how we roll.
Full-stack Communication Services
Logo and Corporate identity
Packaging design
Space branding
Strat- egy
Research
Insight mining
Brand positioning
Brand guidelines
Advertising
Print & TV advertising
Hoarding / Billboards /
Posters / Radio
Brochures
Emails & Newsletters
Internal communication
Emails
Social Media Strategy& Content
Desktops
Films
Event collaterals
Space Branding
Offline & Online
Emails & WhatsApps
Website development: Architecture,
Design, Content
Instagram and Facebook
Social Media Strategy
Content for Feed, Reel, Story
Channel operations
Responses
Digital Marketing:
Discovery & Search
Ad Strategy
Audience definition & Targeting
Ad Creative
Media Operations
Reporting
Script to Screen
Advertising films
Short animated videos for digital medium
Event presentation videos
Corporate & Product videos
Point of Sale communication
Catalogs
Product sheets
Arindam Sengupta
Twenty six years in the business of advertising and communications spearheading creative teams in agencies. A civil engineer turned oilfield driller turned copywriter. DIY enthusiast, passionate traveller, museum addict, occasional trekker, closet cyclist, failed gardener, analog romantic, movie enthusiast, comic book fan, reader of all things. Ex smoker, classic rock follower.
Brands worked on: HDFC Home Loans, SBI, K Raheja Universal, SOTC, Tata Communications, Faber Castell, Staples.in, VIP, Godrej, Duckback, Videocon, Wheel, Lifebuoy, Fair and Lovely, All Clear, Pepsodent, Corelle, Baidyanath, UPL
Raju Gondhalekar
Thirty years as a creative professional, specialising in art. Passionately visual oriented, exquisite design thinker, graphic artist, idea fanatic, non-practicing automobile enthusiast, avant garde Sari designer, cricket stats repository, travel enthusiast, museum rat.
Brands worked on: Mercedes Benz, Raymond, Hong Kong Bank, Reliance Corporate, Visa, Godrej Soaps FedEx, VIP, Staples.in, K Raheja Corp, Hutch, LIC, Frooti, Amul, Tata Tea, Bajaj, HP, UTI, Air India, BBC, GE
Porus Jose
Twenty two years as a creative writer, and have worked nationally and internationally with leading advertising agencies on marquee brands. Dedicated smart thinker, infectious positive attitude; easy going, emerging painter and illustrator, experimenter, guitar strummer, traveller and music buff.
Brands worked on: Clinic, Axe, Rexona, Colgate, HDFC Bank, Fullerton India, Tata Tele Business Services, Franklin Templeton, Thomas Cook, SOTC, Cordelia Cruise, Jet Airways, Hiranandani Communities, Exide, Brand Factory, Hindustan Times, Indian Express, Zero B, Cadbury’s, Wrigley’s, Indian Oil