Clover Realty
With a presence in real estate spanning decades, Clover Realty has built a diverse portfolio across residential and commercial developments. Substance worked with Clover across project communication, brochures, advertising and outdoor, translating individual project propositions into distinctive communication while remaining consistent with the larger Clover Realty brand.
Brand Communication
Working with Clover’s established identity, Substance developed communication that gave the brand a consistent, contemporary presence across projects and media. From corporate communication to individual project campaigns, the approach was to retain the recognition of Clover while allowing each development to establish a character and proposition of its own.
Brochure - CLOVER CASABLANCA
For Clover Casablanca at Talegaon, we built the communication around its green setting and the lifestyle that came with it.
The brochure translated this into the idea of “Life in the Green”, using the natural surroundings as a strong visual and narrative device while presenting the project, residences and amenities in a clear, engaging manner.
Outdoor
Outdoor communication extended both Clover Realty’s corporate presence and individual project campaigns across prominent locations.
The work ranged from brand-led communication to sharply focused project propositions such as “Life in the Green”, designed to communicate quickly and create strong recognition in the outdoor environment.
Brochure - Esperanza | Phase 1
Esperanza was an exceptionally private residential proposition in Salisbury Park, Pune, comprising just nine large, bespoke residences for a select audience.
The first phase was deliberately built around intrigue and exclusivity. With the project still at the architectural stage, we created a presentation box containing nine individually designed plates, one for each residence. The communication led prospects to a password-protected microsite, accessible only by invitation, extending the sense of privacy around the project.
Brochure - Esperanza | Phase 2
Once Esperanza was complete, the communication moved from imagination to experience. The finished residences were staged and professionally photographed, allowing the architecture, interiors, space and detailing to become the story.
These were brought together in a large-format premium brochure with an intricately die-cut cover, designed as an object worthy of the boutique nature of the development and its highly selective audience.
Print Campaign
The campaign took the idea of bespoke living into media environments that matched the audience.
Published selectively in premium lifestyle magazines, the advertising compared the creation of an Esperanza residence to the craftsmanship behind individually created objects, from fine perfume to a precision timepiece. The communication reinforced the central proposition: a residence created around the individual rather than simply chosen from a standard offering.