VIP
VIP Industries stands as India’s foremost luggage manufacturing company, specializing in crafting high-quality luggage and travel accessories. Headquartered in Mumbai, Maharashtra, India, it holds the prestigious position of being the world’s second-largest luggage manufacturer and the largest in Asia.
Corporate Brochure
We dove into crafting this corporate brochure for VIP Industries, making sure each brand stood out on its own. Picture this: showcasing their unique stories, diverse products, top-notch quality, and how they rock the luggage world individually.
Catalogue
We curated the luggage catalogue, spotlighting the brand’s rich heritage while maintaining consistent tonality. Bridging generations, it connected with both the young and old. Clear depiction of product features, optimal display of functionality, and an easily navigable structure were meticulously crafted for an engaging experience.
FOCUSSED PROMOTIONAL OUTREACH
During the wedding season, luggage sales soar, attracting every company. Each year, we rejuvenate luggage advertising, ensuring our company stays dominant in the industry, capitalising on this seasonal surge in demand.
Sales Communications
Our sales communication, whether offering discounts or announcing new store openings, prioritised maintaining brand tonality. Crafted meticulously, each message aimed to make a significant impact on the intended customer base while preserving our brand identity.
Seasonal advertising
The peak seasons of year-end sales, holidays, and festivals significantly impact luggage sales, making it imperative for VIP Industries to establish a robust presence. Addressing advertising hurdles involved infusing fresh communication while maintaining the enduring brand image from prior campaigns.
POS
Careful attention was given to crafting POS materials such as luggage tags, price tags, and product stickers. Efforts were dedicated to infusing product individuality, showcasing features clearly, ensuring easy comprehension, and maintaining consistent brand tonality across all tags
Sales collateral
Sales collaterals for VIP INDUSTRIES were crafted with a clear message, visual allure, and consistent, relevant content, maintaining uniform branding throughout. They aimed to engage effectively while maintaining a coherent brand identity.