Caprese
Caprese handbags are stylish accessories for modern Indian women. They express the ‘feel gorgeous every day’ spirit that buoys up life and embodies the lively, fearless and smart life that today’s woman demand. Everyday fashion and wearable style is the guiding mantra of Caprese. With the super talented Alia Bhat as its (then) brand ambassador, Caprese burst into Indian women’s life like a breath of fresh air. The communication work had a high design orientation through high impact POS communication, seasonal dealer catalogs, digital banners and more.
BTL Communication for Caprese
Communication for Caprese had a youthful and energetic bounce that was depicted in the pop coloured, cutely designed products themselves.
Flavour of the season
Dealer catalogs fantastic POS tools that expand the product display for the customers, in their imagination. To match the new collections, every season demanded a new catalog which had oomph, style and information woven in balance.
Page breakers in the catalogue featured elements embodying the designer’s vision for the handbag collection.
"The branding challenge was to infuse luxury into a young women's bag collection.”
Point of decision
Attractive point of sale displays, posters, banners and whatnots, create a sense of newness and urgency in the customer’s mind.
Our hand tags are both informative and elegantly chic, reflecting the essence of our brand.
Digital banners
Sharply designed banners and digital assets kept the brand story fresh and alive for the new age customers in the digital domain.