Navigation is comprehension
Thoughtful design and structuring make any communication piece light and Aha! Saves your glitches, glosses over shortcomings, points like an arrow through a dense mass of words. As applicable for digital screens, as pertinent to a thick bound volume
Project what your brand stands for
In the same way as artists who wear patched shirts or the glamorous who embrace quirkiness. The sharp business suit will always have gravitas and the handcrafted artefact, earthiness. We apply that to Marcom.